When it comes to building your brand and advertising your business, it's important to think outside the box and find unique ways to make a lasting impression. One often overlooked, but highly effective promotional product, is the customised lighter. In this blog post, we will explore why customised lighters are a great product to build your brand and advertise. Whether it's at a social gathering, a concert, or a camping trip, your customised lighters will be on display, creating brand awareness and recognition.
Each day throughout the world more than 6 million lighters are sold by the market leaders for lighters. Since its introduction 40 years ago, BIC has sold more than 30 billion lighters in over 160 countries. This shows you the demand internationally for lighters, this is why we believe they are a perfect marketing tool.
Customised lighters serve a practical purpose, making them a useful item that people will actually use in their daily lives. Whether it's for lighting candles, starting a campfire, or simply lighting a cigarette, a customised lighter will be a handy tool that your customers will appreciate.
Lighters are often something people forget, at events, social places & events. This means they are often passed around and used by many people a eye catching design could easily spark a converstation, quite literally. This gets people talking about your brand, building recognition.
Unlike many other promotional products that may get thrown away or forgotten, lighters have a longer lifespan. They are durable and can be refilled, ensuring that your brand message stays with the customer for an extended period of time. This longevity increases the chances of your brand being remembered and recalled when needed. They stand out from the typical pens or keychains, making them more likely to leave a lasting impression on your customers. By offering a distinctive and practical item, you can differentiate your brand from competitors and create a memorable experience.
Customised lighters are a cost-effective option, they are relatively inexpensive to produce, especially when ordered in bulk, and we offer low order quantities making them suitable for businesses of all sizes. With a small investment, you can reach a huge audience and generate brand exposure. By adding your logo, slogan, or contact information, you can effectively promote your business and create a lasting impression.
When it comes to printing options for low order quantities, there are two main contenders: direct printing and sticker labeling. Both methods have their advantages and disadvantages, but which one is more efficient? Let's consider the options:
What is Direct Printing?
Direct printing, is a method where the ink is applied directly onto the surface of the product. This can be done using various printing techniques such as screen printing, pad printing, or digital printing. Direct printing offers a seamless and professional look as the ink becomes a part of the product itself.
What is Sticker Labelling?
Sticker labelling involves printing the design onto a sticker or label and then applying it to the product. This method is commonly used for labelling bottles, jars, or other containers. Sticker labelling provides flexibility as the labels can be easily removed or replaced, making it a popular choice for products with changing information or branding.
How do I choose between Sticker Label or Direct Print?
Direct printing is highly efficient for large order quantities due to its long setup time and complex pre-setting. With direct printing, there is no need to create or purchase separate labels, reducing costs and resulting in minimal material waste. Additionally, direct printing allows for customization and personalization without the need for additional processes.
Sticker labelling is most efficient for low order quantities, especially when it comes to product variation. With sticker labelling, it is easy to switch between different designs or information without the need for separate printing setups. This flexibility can be particularly beneficial for small businesses or start-ups that require frequent changes in their product labelling and want to order small quantities of custom products.
Whether you opt for direct printing or sticker labelling, it is important to work with a reliable printing partner who can provide high-quality results and meet your unique printing needs. By understanding the differences between these printing options, you can make an informed decision and ensure that your product stands out in the market. Here at Cloud N9ne we want to create the best possible experience for a customer providing design & print all in one place, this avoids common issues such as designs not being designed in the right size and format. This can often lead to misprint and errors, this is why we always provide visual printed proofs and allow unlimited design changes until you are 100% happy, read our FAQs for more info on our design process.