When it comes to building your brand and advertising your business, it's important to think outside the box and find unique ways to make a lasting impression.
One often overlooked, but highly effective promotional product, is a branded lighter.
In this blog post, we will explore why custom printed lighters are a great product to build your brand and advertise.
Whether it's at a social gathering, a concert, or a camping trip, your customised lighters will be on display, creating brand awareness and recognition.
Each day throughout the world more than 6 million lighters are sold by the market leaders for lighters. Since its introduction 40 years ago, BIC has sold more than 30 billion lighters in over 160 countries. This shows you the demand internationally for lighters, this is why we believe they are a perfect marketing tool.
Customised clipper lighters serve a practical purpose, making them a useful item that people will actually use in their daily lives. Whether it's for lighting candles, starting a campfire, or simply lighting a cigarette, a customised lighter will be a handy tool that your customers will appreciate.
Lighters are often something people share, at events, social places & events. This means they are often passed around and used by many people a eye catching design could easily spark a conversation, quite literally. This gets people talking about your brand, building recognition.
Unlike many other promotional products that may get thrown away or forgotten, lighters have a longer lifespan. Our Clipper lighters can all be refilled, and have new flints ensuring that your brand message stays with the customer for an extended period of time. This longevity increases the chances of your brand being remembered and recalled when needed.
They stand out from the typical promotional pens or keychains, making them more likely to leave a lasting impression on your customers.
By offering a distinctive and practical item, you can differentiate your brand from competitors and create a memorable experience.
Custom printed clipper lighters are a cost-effective option, they are relatively inexpensive to produce considering the amount of hands they could pass through and consequent exposure for your brand/business.
We offer low order quantities making them suitable for businesses of all sizes. With a small investment, you can reach a huge audience and generate brand exposure. By adding your logo, slogan, or contact information, you can effectively promote your brand and create a lasting impression.
Both methods have their advantages and disadvantages, but which one is more efficient? Let's consider the options:
What is Direct Printing?
Direct printing, is a method where the ink is applied directly onto the surface of the product. This can be done using various printing techniques such as screen printing, pad printing, or digital printing. Direct printing offers a seamless and professional look as the ink becomes a part of the product itself. However, direct printing is restricted to a 20x40mm (WxH) printable area, this is due to the curved face of the clipper.
What is Sticker Labelling?
Sticker labelling involves printing the design onto a sticker/label and then applying it to the lighter. This method is commonly used for lower volumes of printing as oppose to digital or uv printing directly onto the product.
Sticker labelling provides flexibility as the labels can be printed very fast and cheap, in small & large quantities. Your design can wrap around the whole body of the lighter, unlike the restrictive printable area with direct printing.
How do I choose between Sticker Label or Direct Print?
The most important thing to consider is what works best for your design.
When using direct printing you are restricted to a 20x40mm (WxH) printable area, where as your design can wrap around the whole body of the lighter with sticker labelling.
It really depends on what suits you best, the cost in bulk is near identical for both methods due to the wholesale price of clippers being a flat rate.
Whether you opt for direct printing or sticker labelling, it is important to work with a reliable printing partner who can provide high-quality results and meet your unique printing needs. By understanding the differences between these printing options, you can make an informed decision and ensure that your product stands out in the market.
Here at Cloud N9ne we want to create the best possible experience for a customer providing design & print all in one place, this avoids common issues such as designs not being designed in the right size and format. This can often lead to misprint and errors, this is why we always provide visual printed proofs and allow unlimited design changes until you are 100% happy, read our FAQs for more info on our design process.